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Branding in small companies is an emergent aspect of the literature which to date has been explored from the perspective of customers but not SME management. Increasing understanding of management perceptions of branding is essential, given the impact of the entrepreneurial personality on SME branding, the need to create sustainable value, the emphasis of differentiation, and nurturing the generation of growth. This paper seeks to enhance the understanding of brands in service small and medium enterprises (SMEs) from a management perspective.

A qualitative case study method was undertaken with five SMEs in Ireland over a period of 18 months to understand the context specific implementation of branding from the perspective of the owner/manager. The research approach utilized in‐depth interviews, historical data, and observation with diverse service SMEs to facilitate the theory building necessary for this study.

The findings demonstrate that from a management perspective, branding in service SMEs is dominated by four variables; characteristics of the SME, the role of customer importance, the role of management and staff and brand equity. Additionally, the case SMEs noted the impact on their branding of budgetary constraints, procrastination, the desire for success and the influence of the owner/manager on change.

While the importance of branding is well supported, service SME branding is an emergent area of the literature. This study explores management perspectives of branding in service SMEs culminating in a model of SME service branding.

This is the story of an ageing fitness fanatic and the financial sharks who circled his empire before destroying it. Peter Gosnell, The Daily Telegraph 17/4/2003:29. In 2001, Australian company HIH Insurance was placed into liquidation, with severe financial losses and devastating consequences for its employees and policyholders. Dubbed as ‘Australia’s biggest corporate collapse’ (Westfield 2003:241), the HIH case attracted a great deal of attention, not only because of its adverse economic and social impacts but also because it reads like a moral tale in which senior executives of a major business corporation infringe ethical principles and are chastised in the end for their greed, hubris and lack of social responsibility. An examination of media texts published as the case unfolded reveals a strong sense of moral indignation with the social consequences of the HIH collapse, reflected in particular in representations of the shamed executives as greedy, dishonest, arrogant and ruthless. This paper examines the discursive processes that generate representations of HIH senior executives in such dysfunctional terms. Its main contention is that these negative representations can be linked to the growing influence of discourses such as corporate social responsibility (CSR), conceptualised here as a counter‐hegemonic discourse that emerges in an era of increased reflexivity to challenge the legitimacy of dominant discourses of global capitalism. The structuring effects of these discourses are explored in this paper through a methodological framework that borrows from discourse analysis and narrative analysis. This framework reveals links between texts, discourses and macro‐systemic context ‐ or ‐ to borrow from Schegloff (1992) ‐ between proximate and distal contexts The first section of the paper discusses the methodological framework used in the study; the second section provides a brief overview of the broad social context within which the HIH narrative unfolds, and the third part examines the textual construction of the HIH narrative as a moral tale of advanced capitalism, paying particular attention to the portrayal of its key protagonists.

This article deals with the contribution of visual presentation to education for national identity, an issue not examined sufficiently by recent theories of nationalism. Studies of nationalism mention education only in general terms, as an instrument of socialisation on the macro level of the national system, and do not consider specific ‘micro’ educational tools. One such tool is the use of visual presentation, notably in textbooks. To demonstrate the use of visual images in promoting nationalism, this study focuses on Zionist geography textbooks at the time of the British Mandate (1918‐1948) in what Israelis refer to as Eretz Israel (pre‐state Israel), exploited by the Jewish Yishuv (Jewish community) to rally pupils to contribute to ‘the state in the making’.

As every day work is central to people's lives and events serve as significant contextual factors, examining what impact the coronavirus disease 2019 (COVID-19) pandemic restrictions had on knowledge workers warrants further investigation. The author's research question investigated how employees in the London Insurance Market had made sense of their work identities during a period of mandated remote work and isolation from co-workers, leaders and others, amidst a turbulent environment. To address this enquiry, this research drew on Goffman's institutional, dramaturgical and stigma theories.

Data used in this research are from an ongoing PhD study of how individuals conceive, construct and conduct their careers in this field. As individuals and their social worlds are interwoven, a qualitative methodological approach was employed in this research.

Participants were thrusted into a position where they had no prior knowledge what identity they should adopt in a situation which had totalising characteristics. The loss of clear boundaries between work and home setting caused a deterioration of participants' work identities whilst physical separation from their institutions and co-workers posed a risk of disconnecting their past work identities from the present. Moreover, participants' experiences of deterioration and disconnection were intertwined with their demographic and occupational identities.

This study aligns with existing research on identity work, emphasising the crucial role of social interaction in the formation of work identities. However, it also highlights that the establishment and sustenance of work identities is also reliant on individuals having separate frontstage and backstage settings to understand and interpret their conduct and those of their significant others.